A globe-spanning team of behavioural scientists, health experts, communicators, and designers.
We bring a people-first approach to solving some of the world’s most complex problems.
Each decision is a chance to shape better outcomes.
At Common Thread, we design the cues, experiences, and information to make healthier decisions easier.
Common Thread constructively challenged assumptions, reframed problems to be more focused and context-specific, and always placed Government and community needs at the centre of the process.
Senior Programme Officer
Gates Foundation
The showcasing of local know-how and openness to new ways of working in SBC, health and beyond is something we really appreciate. It may seem small, but when the Ghanian government is seen using new approaches, it helps to reverse decades of colonial mentality.
Regional Chief of SBC
UNICEF WCARO
You’ve taught me to believe that you can get people excited about this work — that you can bring together a fantastic group of people and really make a difference.
Senior Programme Officer
Gavi, The Vaccine Alliance
Working with Common Thread was like a breath of fresh air — you had such a fresh, open-minded approach. I would look forward to our meetings and come away from them energised.
Chief of Health
UNICEF ROSA
Clients come to us with their toughest problems. We love that.
Kenya | Part 1 | Experience Design | Research Design | Strategy Design
Poland | Experience Design | Research Design | Strategy Design
Global | Experience Design | Research Design
This is our playroom. It's where we share what we're up to. What we're thinking about. What we're building.
A mixed methods approach to visualising human behaviour.
If we learned of a slow-moving alien attack to poison our air, raise the earth’s temperature, increase the frequency and ferocity of natural disasters, erode our coastlines and increase sea levels, how would we react?
A talk with Johanna Skilling from Burson Cohn & Wolfe on AI, empathy and the future of behaviour change.
