Better systems.
Better choices.
Better impact.

We design the systems and experiences
to make good decisions easier.

People make thousands of decisions every day. Each one is a chance to shape better outcomes.

We are a globe-spanning team of behavioural scientists, health experts, communicators, and designers. We bring a people-first approach to solving some of the world’s most complex problems.

About Us

Case Studies

Noteworthy examples of our work from around the world.

See more →

See all our Case Studies

Clients come to us with their toughest problems. We love that.

We don’t like to brag… but we don’t mind when others do it for us. Here’s what some of our clients have to say about working with Common Thread:

  • Common Thread constructively challenged assumptions, reframed problems to be more focused and context-specific, and always placed Government and community needs at the centre of the process.

    Senior Programme Officer
    Gates Foundation

  • The showcasing of local know-how and openness to new ways of working in SBC, health and beyond is something we really appreciate. It may seem small, but when the Ghanian government is seen using new approaches, it helps to reverse decades of colonial mentality.

    Regional Chief of SBC
    UNICEF WCARO

  • You’ve taught me to believe that you can get people excited about this work — that you can bring together a fantastic group of people and really make a difference.

    Senior Programme Officer
    Gavi, The Vaccine Alliance

  • Working with Common Thread was like a breath of fresh air — you had such a fresh, open-minded approach. I would look forward to our meetings and come away from them energised.

    Chief of Health
    UNICEF ROSA

Our Field Notes

This is our playroom. It's where we share what we're up to. What we're thinking about. What we're building.

Take a look around
Read

Can HCD help bring humanity (back) to emergency response?

Every crisis has two stories: the one told by data, and the other one told by people. The story told by data is tidy, neatly organized in columns and rows, with a beginning and an end. But the messier stories told by people can last for generations; long after the reports have been finalized, and the response has packed up and moved on.