In the complex world
of public health
we see the people.

Hello. We are Common Thread.

A globe-spanning team of behavioural scientists, public health experts, communicators, and designers.

We bring a people-first approach to solving the world’s toughest public health problems.

We harness human behaviour for good.

However illogical it seems, human behaviour is never a fault or a flaw. It’s a feature. The key is to understand it.

Through data, stories and design, we facilitate healthy decision making in communities across the world.

What it’s like working with us

  • Common Thread constructively challenged assumptions, reframed problems to be more focused and context-specific, and always placed Government and community needs at the centre of the process.

    Senior Programme Officer

    Bill & Melinda Gates Foundation
  • The showcasing of local know-how and openness to new ways of working in SBC, health and beyond is something we really appreciate. It may seem small, but when the Ghanian government is seen using new approaches, it helps to reverse decades of colonial mentality.

    Regional Chief of SBC

    UNICEF West and Central Africa
  • You’ve taught me to believe that you can get people excited about this work — that you can bring together a fantastic group of people and really make a difference.

    Senior Programme Officer

    Gavi, The Vaccine Alliance
  • Working with Common Thread was like a breath of fresh air — you had such a fresh, open-minded approach. I would look forward to our meetings and come away from them energised.

    Chief of Health

    UNICEF South Asia

Our Field Notes

This is our playroom. It's where we share what we're up to. What we're thinking about. What we're building.