Yummy Colours
March 26, 2021
The design studio YummyColours defines objectives, approaches them strategically, targets the best idea, and identifies the right medium to tell each story creatively. Together with YummyColours, we tell the story the best way it can be told.
Have you ever wondered whether behavioural science “works” in China? Does it add value for policymakers there? Would people working on policies and programmes to…
When behavioural science tells us they have evidence for how “people” behave, we tend to assume it’s shorthand for “all people”. But who is it…
Every crisis has two stories: the one told by data, and the other one told by people. The story told by data is tidy, neatly organized in columns and rows, with a beginning and an end. But the messier stories told by people can last for generations; long after the reports have been finalized, and the response has packed up and moved on.