March 26, 2021
McCann Global Health’s marketing and communications expertise help drive demand for healthy behaviours, products and services around the world. The McCann Health family spans 35 countries, with extensive reach and presence in both sub-Saharan Africa and Asia. Our partnership with these passionate communications professionals allows us to offer a cohesive, strategic approach to communication.
When behavioural science tells us they have evidence for how “people” behave, we tend to assume it’s shorthand for “all people”. But who is it…
We’re heading to Panama City! Four members of the Common Thread team will be at the International Social and Behavior Change Communication (SBCC) Summit June…
Every crisis has two stories: the one told by data, and the other one told by people. The story told by data is tidy, neatly organized in columns and rows, with a beginning and an end. But the messier stories told by people can last for generations; long after the reports have been finalized, and the response has packed up and moved on.