Bring Values To Life

Category: Storytelling | Tool Type: Cards

These were one of our very first Common Thread products. We wanted to create a set of values that were easy to remember and live by, and would assimilate into the daily lives of everyone working at Common Thread. Drawing from parables and folklore from the countries we lived and worked in, each pair of values tells a story about how we want to work and represent Common Thread. Together, the cards form our logo, reminding us of the importance of  each value to the Common Thread brand and identity.