When a client needed a tool that would help field practitioners create more effective people-centered strategies, we wanted to find an alternative to the guidebook. Our Demand Strategy Builder leads field practitioners through an immersive experience. Across four key moments, they identify core problems to solve, gather field insights, and map out an action plan. Using posters, cards, HCD research tools, planning templates and workshop guides, the Builder provides every single piece needed for local teams to design their own demand strategies. The bonus? It’s super fun to go through! Download a few Solve cards to get a sense of how the Kit uses Behavioral Science, HCD and other disciplines as a way into solving tough problems.
Tools › Experience Design › Give Them The Tools