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Find Common Ground

Category: Strategy Design | Tool Type: Roadmap

When a client needs something that sits between a Strategy and an Action Plan, a Roadmap is a happy medium. We used a transit map to guide our audience through this roadmap to demand generation, helping them see where they are in the present, and how they can get to their future destination with their partners. You can download a few pages to see how the Atlas of Demand works.

Read the Case Study