This month we speak with Kevin Green, Head of Rare’s Center for Behavior and the Environment to help us work through all this. Rare is bringing the best of behavioural and social science research to people on the frontlines of climate action. Kevin explains why we’re hardwired to ignore climate change. He challenges the view that individual behaviour will have minimal impact on emission targets. To prove it, the Center has just identified 30 individual behaviours that have the potential to reduce about a third of the projected cumulative emissions from 2020 to 2050.
Read it all in their hot off the presses report (PDF).